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Strong
An AFL player rising for a contested mark under floodlights
AFL

The wearables have evolved. Your club's intelligence has not. Until now.

Strong is the performance intelligence platform for AFL. It connects every department, every data point, and every decision into one view, so your club builds a more resilient, more dominant team.

The problem

The true cost of a disconnected AFL program

The S&C coach analyses GPS data in one system. The medical team logs injuries and rehab progress in another. The dietician tracks nutrition in spreadsheets. The head coach receives three different reports and tries to reconcile them before Thursday's selection meeting. This is not just inefficient, it is a competitive disadvantage. In a league defined by brutal physicality and a marathon season, fragmented data leads to unseen risk, preventable soft-tissue injuries, and missed opportunities. You have the player data. You just do not have the single source of truth that elite AFL performance management demands.

  • GPS in one system, medical in another, nutrition in a spreadsheet
  • Soft-tissue risk building unseen across a marathon home-and-away season
  • Three reports reconciled by hand before Thursday's selection meeting
One platform

One platform. One language. Total clarity.

Strong is the central nervous system for your football department. It does not replace your expert staff, it empowers them by unifying their data into one objective view of every athlete. The shared language that connects the gym, the track, the medical room, and the coaches box.

Session load

Read the running and contact load the way AFL earns it

Total distance, high-speed running, sprint efforts, and the tackles and bumps that fatigue a body across four quarters. The load bars render a session as one readable set, each metric scaled to its own ceiling so a director sees how hard today was at a glance, with the standout marked by shape and label, never colour alone.

Session movement load

The Performance Clock movement metrics for one session, each against its own typical ceiling.

Illustrative
  • Total distance13.2 km
  • High-speed running1,180 m
  • Sprint efforts38 efforts
  • Tackles and bumps22 contacts
A bar past its ceiling is marked. Sprint distance ran above the usual range this session.
Engineered for AFL

Built for the unique demands of Aussie Rules

High-intensity intermittent load

Model the cumulative impact of repeat high-speed efforts, accelerations, and decelerations unique to AFL match play, across the largest running field in professional sport.

Collision and contact management

Quantify tackle and bump impact, and correlate it with wellness and readiness scores, so contact fatigue is managed rather than discovered after the fact.

Large squad logistics

Track performance and development across your senior and VFL lists on one consistent methodology, so every player is read on the same axes from top to bottom.

Long-season durability

Use load management analytics to ensure your most valuable players are peaking in September, not breaking down in July.

Internal load and readiness

Bring heart-rate variability, sleep, and subjective wellness together into one readiness picture, so the selection conversation starts from objective ground.

Skill execution under fatigue

Track kicking and handballing efficiency as fatigue builds, giving skill coaches objective feedback on the actions that decide a contest.

The metrics that matter

The analytics that build a premiership team

External load
Every metre covered, high-speed running thresholds, sprint efforts, and total player load, to manage volume and intensity precisely.
Internal load and readiness
Heart-rate variability, sleep duration and quality, and subjective wellness questionnaires, for a complete picture of recovery.
Injury prevention
Acute:chronic workload ratios, asymmetries from force-plate data, and historical injury patterns, to flag at-risk players before an incident.
Technical execution
Biomechanical data on kicking and handballing efficiency under fatigue, giving skill coaches objective feedback.
Agnostic by design

Powerful by integration

Your investment in technology is safe. Strong is hardware-agnostic, built to integrate with the tools your club already trusts. Connect GPS providers like Catapult or STATSports, heart-rate monitors from Polar and Garmin, and data from force plates, timing gates, and your internal medical databases. Strong is the intelligence layer that ingests and standardises every stream, so you finally see the complete picture without changing the devices your staff rely on.

Session movement load

The Performance Clock movement metrics for one session, each against its own typical ceiling.

Illustrative
  • Total distance9.4 km
  • High-speed running820 m
  • Sprint distance280 m
  • Accel / decel64 efforts
A bar past its ceiling is marked. Sprint distance ran above the usual range this session.
Illustrative figures, not measured results
1unified player record across load, medical, and nutrition
5performance dimensions in every athlete profile
0spreadsheets to reconcile before Thursday's selection meeting
Placeholder
Before Strong, we were data-rich but information-poor. We had terabytes of GPS, wellness, and medical data in separate silos. Strong unified it all. Our selection meetings are shorter and far more objective, and we identified and managed potential season-ending injuries using the platform's load monitoring. It is the most significant piece of AFL software we have adopted in a decade.
Head of PerformanceAFL premiership club
AFL

Stop managing data. Start building dominance.

A successful season starts with the decisions you make today. Move your club beyond fragmented spreadsheets and disconnected systems, implement a unified, objective approach to AFL athlete management, and unlock the true potential of your whole program.